KELA x ANDREA MOORE – Ruling the Runway

The runway was changed forever on Tuesday night at Auckland’s viaduct event centre in New Zealand. A collaboration by Andrea Moore and KELA graced the runway with Andrea’s new lines and KELA’s new technology; The world’s first non-slip Hair jewellery. As Andrea was launching her latest collection including her new fit wear range, KELA was launching their brand into the world, proving what was now possible for the hair industry, starting with the runway.

Guests, Delegates, Media and Press joined the brand teams in being the first to witness the newly launched range and hair jewellery. The show opened with the The Royal New Zealand Ballet (RNZB) who had created a special performance to showcase top NZ Designer Andrea Moore’s new fitness and swim wear ranges. KELA had created a limited edition Swarovski charm especially for the RNZB which adorned the ballerina’s edgy take on a ballerina bun.

Eight of the RNZB’s dancers graced the runway, wearing the new fitness range, alongside Andrea Moore’s models and a group of NZ health and fitness social influencers – showcasing and celebrating many different female forms. This girl power spoke to KELA in the planning stages as so much of KELA’s brand is about giving women the confidence to “make every day a special hair day” and empower females to embrace their own style with confidence. Andrea Moore and KELA’s collaboration is one of a shared view point.

Andrea Moore said, “Encouraging women to be bold, push the boundaries, and have fun with fashion is at the heart of our business. We want our customers to feel special, confident and most importantly – empowered. With the launch of our new fit wear range, we’re extremely excited to see women reach new heights in AM fit – whether this be anything from running their first half-marathon to picking up the kids from school in record time.”

Janna Miccio of KELA follows on with, “our lives are so busy now with so many things we achieve in a day. KELA gives you the confidence that no matter what happens in your day, with our charms and technology your hair style will stay putt, never letting you down”.

The show also featured the Andrea Moore Autumn/Winter 18 collection “The Pursuit” that includes an eclectic mix of delicate Japanese lace, textures and shapes. The crane is a key icon of the collection – a symbol of strength, peace, hope and determination. “The design muse for me at the moment is the Orient and this collection explores this theme some more . “The Pursuit” is based around a couple of conflicting themes and historical nuances – the Orient Express – Agatha Christie – think lush velvets, jewel tones, mystery – and the Crane – which is often called the bird of Happiness or the good luck bird. Elegant shapes, fly away silks, embroidered crane motifs, Swarovski crystals on silk lurex – all wrapped up in a luxe jewel toned, textural collection. We are presenting this look in a co-lab with KELA Charms – building on the luxe texture by adding charms into the hair”, said Moore.

Models and Ballerina’s alike had uniquely designed hair styles featuring existing and limited edition Swarovski KELA charms. The limited-edition charms were designed with inspiration from Andrea’s collection. Complementing the rich tones and elegant textures, KELA has designed a ruby red hue and Jet Black Swarovski into their metallic finished charm.

The incredible Swarovski KELA limited edition charms that adorn the Royal New Zealand Ballerinas equal a value of $45,000. With one of the AM models wearing a basket weave designed hair style worth $15,000 alone the show will see all of Andrea’s Models wearing a total of over $100,000. The KELA team wanted to do something very special for this collaboration not only unique for Andrea Moore, but also to demonstrate that with the technology KELA uses they are able to create hair jewellery in any shape, colour and size.

KELA uses “Kela Tech” technology which was developed by Kelly Litterick a cancer research scientist from Perth. This technology took 3 years in development and now solves a problem women of all generations have been facing for ever. Director Aldo Miccio says, “There is nothing on the market like this, everything else will fall out. Not only is this technology going to revolutionise the hair industry but it will be like what the Ford model T was to the Horse and cart”

Andrea Moore also presented the Autumn/Winter I AM collection, designed by Jacenta Kwan. The AW18 range is entitled “Elaborate Jungle” and is filled with stand-out prints of tropical leaves, cheetahs, tulips and embroidered butterflies. The colour palette features lush bottle greens, dark navies and pops of berry and lime throughout in easy to wear styles all designed to mix and match making for effortless dressing. KELA with Dharma’s Sara Allsop created a luxe Mohawk hairstyle that had KELA Chains wrapped around the base of the pony tail adding some extra edge to this glamorous take on the ponytail. “The KELA Chains are really exciting as they are attached onto the end of a KELA charm. Which means they clip into the hair and secure the chain in place, holding the weight of a full ponytail with ease, eliminating the need for a hair tie to be used to create this basic style”.

Andrea Moore X KELA’s show was an experience. With depth and new heights reached for both brands on the runway. The ability and effect of KELA’s hair jewellery and what it added to the show, has surely impressed and inspired the fashion and Beauty world.

2017-09-04T11:35:04+00:00
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