The Australian Brand Creating The New Hair Accessory Movement
Australian brand Kela is transforming the hair industry with pioneering hair accessory technology. ‘Kela Tech’ is a simple one-action silicon clasp that ensures hair jewellery to stay in place no matter what the day/night throws at it. This patented technology is paving the future of the modern hair industry for stylists, brides, festival-goers, celebrities and everyday women.
The world’s first non-slip hair accessory allows everyone to emulate runway styles and celebrity looks at home in a few easy steps. Whether inspired by Gucci’s pearl-studded partings from the Cruise ’18 parade or weaving chains into a topknot like Ariana Grande, Kela’s hair charms give infinite styling possibilities that work with all lifestyles. No longer is jewellery limited to the body; give evening looks a twist with Kela charms in long locks, brides can modify their wedding day hair with a Kela chain for an edgier evening reception, or transform an everyday ‘up-do’ into an ‘on-point’ look with a Kela hair pendant.
The technology was created by Perth-based inventor Kelly Litterick, who saw a gap in the market for hair jewellery that was easy to use, accessible to all, and unstoppable in every style. Kelly spent three years perfecting the brand’s non-slip technology and curating the designs alongside her day job as a cancer research scientist. The Kela brand, and it’s premiere collection, was launched in 2017.