The technology that makes KELA products unique was born out of frustration with the limited hair accessory options available and is now transforming the hair styling industry.

Australian medical research scientist and mother-of-three, Kelly Litterick is the Co-founder of KELA and inventor of KELA’s unique, patented, non-slip mechanism. Kelly was frustrated with the lack of quick and easy ways to hold braids and plaits or style her hair in a beautiful and creative way. It seemed there was nothing that looked great, stayed put and was affordable and simple to use, so Kelly tackled the problem herself, experimenting with putting regular jewellery in her hair. Through this process Kelly developed the idea for the unique non-slip mechanism and spent three years perfecting it for the commercial market and patenting her designs. From the creation of a single hair accessory that clips in, KELA has developed into a full range of hair accessories and jewellery including charms, chains, crowns, hair pins and pendants, enabling women to give their look a splash of glamour and feel confident their hair jewellery won’t damage their hair, is secure and won’t fall out. The KELA brand and its premiere collection was launched in 2017.

It didn’t take long for people to start to take notice. Today, some of the most prominent names in the global fashion and hair industry are working with and promoting KELA products, and if you've probably seen us gracing celebrities all over your TV screen without even realizing it.

Red Carpets & Silver Screens

Some of the most prominent names in the fashion and hair industry have featured KELA products. Renya Xydis used KELA for her hair styles in the Wella Trend Vision awards in London. KELA was also worn on The Bachelor and Bachelorette. A number of influencers and celebrities, like Nicole Sherzinger and Rochelle Humes wore KELA at American music festival Coachella. Kelly Rowland and Alicia Keys accessorized with KELA during their time as coaches on The Voice. Jessie J wore KELA frequently on her tour, and Kelly Rowland again on hers. The one and only Hilary Duff sported KELA as did Mel B, aka "Scary Spice", who is a fan of our Initial Pins. KELA was also seen on The Late Late Show— worn by the one-and-only Alicia Keys prior to her hosting the Grammys!


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